When driving traffic to your Shopify store, Search Engine Optimization (SEO) is the most affordable and impactful digital marketing strategy. With SEO, you don’t have to spend a lot of money to generate traffic to your store.
Just invest some time and resources in SEO to help boost your traffic.
So. if you want your store to rank higher and drive more organic traffic in 2023 and beyond, you have stumbled upon the perfect blog. We discuss the essential Shopify SEO checklist for 2023 that will get your store ranking higher quickly.
So pour another coffee, roll up those sleeves, and dive into the key SEO tasks you must prioritize to dominate the search results.
What Is Shopify SEO? And Why Does It Matter a Lot?
Shopify SEO refers to the practice of optimizing online stores built using Shopify to enhance their visibility and achieve higher search engine results rankings. The ultimate aim is to drive more traffic towards these stores and increase the chance of acquiring potential customers.
Shopify SEO services are focused on expanding a store’s visibility on search engines such as Google, allowing it to become more discoverable by users searching online for related products or services.
Businesses benefit from increasing website traffic, brand exposure, and sales opportunities with superb online visibility.
The Shopify SEO Checklist – 8 Secret Tips to Boost On-page SEO
There are too many vague SEO tips available online. However, we have a free Shopify SEO checklist that covers the eight actionable tricks to boost your SEO.
Here it goes:
1. Set Meta title and Meta Description for Product Page
SEO Meta titles and Meta Descriptions are vital aspects of on-page SEO. Make sure to add a meta title and description on your product page. It directly impacts your ranking whenever you add a meta title and description.
And it would help if you focus on character length for both. The meta title character length is 55 to 60 characters, and the meta description character length is at least 120 and not greater than 150 characters.
2. Add Alt Text to Every Image
Alt text is an image HTML attribute that specifies the content and purpose of the picture on the page. Shopify uses the product name as alt text in all product photos by default.
Try to be as detailed as possible, and create a unique paragraph for each image version.
3. Correctly Structure Your Content and Utilize Headings
Make sure your product page SEO only has one H1 element, which should be the product name. You may verify this by visiting your product page and viewing the element in your browser. If the H1 element is missing from any of your pages, you must change the theme code.
It is recommended to use the headings in hierarchical order – H1 > H2 > H3, etc. However, this is becoming less significant nowadays. The primary purpose of using headings is to highlight something essential or divide content into sections. So, avoid using headings to adjust font sizes.
4. Use Internal Linking
Internal linking might be an underrated on-page SEO technique. But in reality, this one works wonders. You can use internal linking to boost your store ranking considerably. For this, you must add at least two or three internal links to your blog.
Below, I’m sharing a live Shopify SEO case study of the perfect internal links. Why go far when we have Originate Web to talk about?
Originate Web is a top-rated Shopify development company based in the US. Our blog content stands out due to the use of well-placed internal links.
Here is a snapshot of a blog about Impulse Shopify theme. You can observe an image from the blog page and relevant traffic statistics. As you can see, it has decent traffic just by using internal linking.
This demonstrates the effectiveness of internal links in driving traffic to a website.
5. Have Enough Unique Content On Product Pages
There are many search engines available on the internet, but Google is the most popular among them. Hence, it is crucial to create unique content that can help you enhance your rankings on search engine result pages.
You have to write at least 300 words of high-quality content on your product pages to achieve the goal.
6. Page Load Speed
A fast-loading site leads to better search ranking and user experience. Compress images, limit redirects, minimize code, and enable caching. Aim for a load time of under 3 seconds.
Optimizing your Shopify store for search engines will take time and effort but will pay off in the long run with higher organic traffic and more sales.
Focus on one area at a time, and keep improving your store’s SEO.
7. Use High-Quality Images
It is crucial to use high-quality images in your blogs and product pages. Just ensure all the images are of consistent size. This seemingly small factor has a significant impact on your rankings on Google.
It is recommended to use professional product images that display the item from multiple angles, including lifestyle images of your product in use and close-up detail shots.
Additionally, include your target keyword and product name in the image alt text. This Shopify collections SEO tip is one of the best techniques for boosting your store.
8. Mobile Friendliness Website is Vital
According to research by BankMyCell, 6.92 Billion people use smartphones worldwide. This translates to 85.82% of the world population owning a smartphone. So today, with a fast-paced generation, everyone prefers to browse the internet through mobile.
Today, everyone might not have enough time to open a PC or laptop to surf the web. But, most of us have the privilege to browse the internet through our mobiles.
Needless to say, if your website is mobile-friendly, this will help you reach your business at new heights.
With a huge user base, your site and store performance will record growth if your website is mobile-friendly.
SEO is a vital element for success in ecommerce if you are looking to grow organically. So, follow our free Shopify SEO checklist, put in the effort, and watch your shopify store rise through the rankings. Your efforts will pay off in terms of increased traffic and sales–making all your hard work worthwhile.
Focus on one task at a time while celebrating wins along the way and keeping an eye on the bigger picture – eventually, you’ll reach Google’s first page without fail!
If you’re looking for help, just get in touch with Originate Web. We are a top-rated Shopify development company, offering all-round Shopify services to enhance your store’s reach. With several years of experience and a proficient team of ecommerce experts, Originate Web has made countless clients achieve their Shopify goals.
So, don’t wait! Reach out to us today.