What is a Page loading Speed?
When a user tries to open your website, Page Speed is the amount of time taken for the web pages to load and show up on the screen. Ideally, the page loading time of 2-3 seconds is considered a good page speed. Anything more than that will severely affect your search engine ranking and conversion rates.
Some common reasons slowing down your Page Speed
There might be underlying reasons for slower loading pages. Here are some of them.
- Poor server performance
- Server Location
- Huge website traffic
- Excessive plug-ins
- Missing files
- Large files
- Too bulky code
- Cache issues
- Outdated content management system
WHY PAGE SPEED MATTERS?
Similar products/ services are sold by more than one retailer online. Thus the online shoppers have more options to choose for their desired products. If any of your pages doesn’t show up real quick, the customers don’t hesitate to move on to the fast loading websites rather than waiting for your page to load.
Even before users get to know about your company’s products, and beautiful graphics, page speed is what creates the first experience of your brand. Make sure the first impression is positive and welcoming to the users.
How to optimize your page loading speed
There are old-book strategies and the latest experimented techniques being discovered to speed up a site. If you know how to fix it, do it yourself. Else, we are always on the other side to help you.
PageSpeed Insights tool by google
One free tool available is PageSpeed Insights from Google. It evaluates your website and reports the loading time of web pages using color coding. It also provides suggestions to speed up your loading time. While you can complete the basic work with the free tools, when you require personalized and long-term solutions for your business, paid services are your way to go.
Seek professionals help
Are you worried that you might miss anything or can’t handle everything all alone? When in doubt, seek professional help. Our team of Shopify experts carry out meticulous research on your website and optimize each element that is slowing down your website. Different websites have different issues with slow loading and need different strategies to solve the problem. Work with us to get timely solutions exclusively made for your website.
How Page Speed contributes to your website’s success?
Do you know, for each second delay in page loading speed, the conversions reduce by 7%, and your site witnesses 11% fewer page views? According to the report from Aberdeen Group, if your site takes more than 3 seconds to load, nearly 40% of the visitors leave your site and never visit again. As Page loading speed affects the user-experience, it is one of the vital rank determining factors in Google’s algorithm.
What can we do to improve your site speed?
When the world juggles between free and paid tools, we give you a clear strategy that accelerates your site speed.
- Slow Pages
- Disappointed users
- Abandon your site
- Low SERP ranking
- Low web traffic
- Fall in conversion rates
- Decreased profits
- Your business may disappear soon
After PageSpeed Optimization
- Fast pages
- Happy customers
- Visit again/bring more customers
- Higher SEO ranking
- More traffic
- Increased conversions and sales
- Maximum ROI
- Established brand value
Website Speed Test
Terrified looking at the numbers and how it’s going to affect your business? We never let you down. As more data accumulates with high website traffic, it is quite normal for the pages to slow down. There can be multiple reasons behind the slow loading of pages. But, if you don’t act immediately, it may badly affect your website’s ranking and conversions. This is where our Originate Web act. Even if your website is completely unoptimized, we initially run a website speed test, find out the issues and fix them. Our Shopify experts create an action plan to enhance the user experience. The latest optimized website is ready to create delightful user experiences, increasing conversions and thus generating huge profits.