What is a Page loading Speed?
When a user tries to open your website, Page Speed is the amount of time taken for the web pages to load and show up on the screen. Ideally, the page loading time of 2-3 seconds is considered a good page speed. Anything more than that will severely affect your search engine ranking and conversion rates.
Some common reasons slowing down your Page Speed
There might be underlying reasons for slower loading pages. Here are some of them.
- Poor server performance
- Server Location
- Huge website traffic
- Excessive plug-ins
- Missing files
- Large files
- Too bulky code
- Cache issues
- Outdated content management system
WHY PAGE SPEED MATTERS?
Similar products/ services are sold by more than one retailer online. Thus the online shoppers have more options to choose for their desired products. If any of your pages doesn’t show up real quick, the customers don’t hesitate to move on to the fast loading websites rather than waiting for your page to load.
Even before users get to know about your company’s products, and beautiful graphics, page speed is what creates the first experience of your brand. Make sure the first impression is positive and welcoming to the users.
How to optimize your page loading speed
There are old-book strategies and the latest experimented techniques being discovered to speed up a site. If you know how to fix it, do it yourself. Else, we are always on the other side to help you.
How Page Speed contributes to your website’s success?
Do you know, for each second delay in page loading speed, the conversions reduce by 7%, and your site witnesses 11% fewer page views? According to the report from Aberdeen Group, if your site takes more than 3 seconds to load, nearly 40% of the visitors leave your site and never visit again. As Page loading speed affects the user-experience, it is one of the vital rank determining factors in Google’s algorithm.
What can we do to improve your site speed?
When the world juggles between free and paid tools, we give you a clear strategy that accelerates your site speed.
Website Speed Test
Terrified looking at the numbers and how it’s going to affect your business? We never let you down. As more data accumulates with high website traffic, it is quite normal for the pages to slow down. There can be multiple reasons behind the slow loading of pages. But, if you don’t act immediately, it may badly affect your website’s ranking and conversions. This is where our Originate Web act. Even if your website is completely unoptimized, we initially run a website speed test, find out the issues and fix them. Our Shopify experts create an action plan to enhance the user experience. The latest optimized website is ready to create delightful user experiences, increasing conversions and thus generating huge profits.