As a Shopify business owner, you might be excited to make your first sale. The customer experience you create will have a profound effect on acquiring new prospects or retaining existing customers. And a significant part of the customer experience depends on reliable order management. Providing estimated shipping dates, and tracking numbers, and delivering timely notifications about the order status throughout the process help you reduce the risk of buying goods online and thus build trust with your customers. This is obtained by incorporating a customized order tracking page into your Shopify store. If you are a new Shopify owner, you will need a Shopify order tracking page to let your customers track the status of their orders.
In this article, we shall learn why an order tracking page is required and how to create your customized order tracking page for your Shopify store. But, before that, let’s know what is order tracking.
You may wonder what is this page for. When a customer makes a purchase in your Shopify store, he will receive an order confirmation email with a tracking number from Shopify. Instead of letting your customer move to a third-party website to know the status of their order, this order tracking page allows them to track their orders directly from your Shopify store.
See how much the customers love real-time order tracking pages according to the 2022 statistics:
To sustain this ever-growing competition, your store should have all the essential functionalities to enhance customer experience. Once the order is placed, the customer might be excited for the order to arrive. If you couldn’t provide him with the order tracking details, his waiting time seems eternal until the parcel arrives. The worst thing is when there is any problem in the transport or shipping location due to which the order gets delayed, the customer status is uninformed. He gets frustrated with the inconsistent delivery and may end up canceling your order.
As your business grows, the order tracking page will enhance the customer experience. Once you send the automated email with their tracking number, the customers will be able to see the exact location of their order and when it is likely to arrive using the tracking number. This will not only simplify the order tracking process but makes your store more professional and trustworthy. As a result, customer retention is greatly improved.
If your store doesn’t contain a track your order page, your Shopify technical team will have to deal with the anxious customers who contact you 24/7 regarding their order’s delivery status. A lot of time goes unproductive. By enabling the track your order page in your Shopify store, you can save this time for more productive tasks.
Not only does the order status page improve your customer experience, but also the customer attends your store to track their order progress. Thus you unlock more opportunities for the customers to make another purchase.
There are two ways you can provide order tracking status details to your customer. One is through Shopify’s customer order tracking software and the other option is by integrating the app into your Shopify store.
Let’s learn about Shopify’s in-built customer order tracking software. The order status page is the last page of your Shopify Store checkout journey. What does this page offer? Let us know in detail:
Shopify’s Order Status page provides automatic tracking and integrates with popular shipping carriers like USPS UPS, FedEx, DHL Express, and Canada Post. If any carrier you are using is not supported, the page will redirect the customer to the carrier’s website where he can enter the tracking number and get the appropriate details. The type of notifications the customer received depends upon the contact details they have entered.
Once you confirm the order, your customers consistently receive emails updating them about their order status. If you want to automatically include a tracking link to the order status emails, Shopify offers ready-made email templates. These templates automatically include a link to your customer’s order status page. If you want to customize your email templates, follow these steps:
If you received the tracking number after fulfilling an order, here’s how you can add the tracking number to your customer through a shipping notification email.
Since the Shopify customer order tracking software cannot track all the carriers, it’s better to look for an alternative solution for a smooth order-tracking process.
One of the best free order-tracking Shopify apps is the 17TRACK app. It allows users to track orders from hundreds of shipping carriers worldwide. The app is free to use and has in-app purchases used solely for donation purposes.
Nothing more excites a customer than waiting for the order to arrive. Make it anxious-free for your customers by enabling them to track their orders from your store. It not only helps you win their trust but also saves you time from answering frequent order queries. End your customer’s buying journey with a smile on their face. Hope this article helped you in adding a customized order tracking page to your Shopify store. Thanks for reading!
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