Unlock the Power of Shopify Flow: Automation Strategies for eCommerce

Let’s face it. Running an online store requires unwavering discipline. Juggling multiple tasks simultaneously is par for the course. Amid the hustle, some of these tasks, albeit important,  prove to be not just difficult but also undeniably time-consuming.

This can divert you from growing your business from a bigger perspective.

However, if you are using Shopify Plus, there’s a solution – Shopify Flow. This powerful app and platform is poised to revolutionize the way you manage your online business. It offers innovative automation strategies that free up your time, enhance efficiency, and ultimately propel your brand to new heights. 

You can increase store efficiency by fully automating e-commerce tasks with the Shopify Flow app while freeing up time for other essential operations.

In this post, we cover everything you need to know about Flow.

What is Shopify Flow?

Shopify Flow is an ecommerce platform that streamlines your store through automation. It enables you to create custom workflows that automate repetitive tasks and trigger specific events. 

This automation software streamlines manual tasks and simplifies complexity.

Shopify Flow is a simple drag-and-drop application that requires little to no technical knowledge. Thanks to its easy and user-friendly interface, operating the app is pretty straightforward.

How Does Shopify’s Flow Work?

Shopify Plus users can access the app on their dashboard and set up Shopify Flow templates in just a few minutes. The app utilizes three workflow components:

1.  Trigger

2.  Condition

3.  Action

Let us dive into each of the components in greater detail. 

1.  Trigger

A trigger is the starting point of your workflow that initiates the automation. The workflow executes the defined condition and actions when the specified trigger occurs.

Triggers can happen when orders are placed, customers sign up, inventory changes occur, or specific tags are applied.

2.  Condition

Conditions must be met for the workflow to proceed beyond the trigger. Before the workflow acts, the conditions ensure the right circumstances are in place.

For example, you might specify that an email should be sent only if the order total exceeds a certain amount. It prevents unnecessary communication with customers whose purchases might not warrant the same promotional messaging as those who have surpassed a specific spending milestone.

3.  Action

After the trigger starts and the condition gets, the tasks get executed. This is called action. Actions define what happens after the trigger event and conditions align.

Actions in your app flows can include sending emails, applying discounts, updating tags, changing inventory levels, notifying team members, etc.

Process for Creating a Workflow on Shopify Flow

Creating a custom workflow on the Flow app is not rocket science! You can use the following steps to create a new workflow:

1. First, open the Shopify Flow App on your Shopify Plus Dashboard.
2. Click on the “Create Workflow” button.
3. After tapping on the “Create Workflow” button, click on “Select a Trigger” and choose the trigger you want to create.
4. Click the plus icon (+) and select the condition to be met before performing any action.
5. After selecting and adding the condition to be satisfied, choose the action you want to execute.
6. Now, specify what happens when your condition is false. Select “Otherwise” to include the alternative action in your workflow.
   This step is optional – feel free to add as many actions and conditions as you require!
7. Click “New Workflow” at the top of the page and add a title to the created workflow.
8. Finally, click the “Turn on workflow” button to start your workflow.

What Are the Benefits of Shopify Flow?

There are many advantages of using Shopify’s Flow app.

1.  Time Savings

Automating repetitive tasks can save you time. This frees up mind space to focus on more strategic aspects of your business.

2.  Increased Efficiency

As a merchant, you can improve your operational efficiency by automating various processes such as order management, inventory tracking, and customer communication.

3. Personalization

Shopify Flow allows merchants to create personalized customer experiences by automating targeted marketing campaigns and product recommendations.

4. Scalability

As your business grows, Shopify Flow templates can help automate more complex workflows and processes, allowing merchants to scale their operations without increasing their workload.

Real-World Shopify Flow Examples: Businesses Who Upped Their Game

Businesses worldwide use Shopify Plus to implement Shopify Flow successfully. Here are some Shopify Flow examples:

1. Doe Beauty

Doe Beauty, a California-based cosmetics & beauty company, saved $30k monthly thanks to Shopify Flow’s automation functionalities. Their core six-person team automated 80% of their tasks using Shopify Flow!

Hence, they were able to focus on strategic and creative aspects of their business. This startup grew from a $500 company to a multi-million-dollar business in only five years. Interestingly, it has been using Shopify since the beginning.

2. Dior Beauty

Dior Beauty used Shopify to create a website to expand into Hong Kong. But, their main concern was cybersecurity. They utilized the Shopify Flow app to monitor website security and set up app flows to assess order risk. If a threat is detected, administrators get alerts through email to take necessary action.

Conclusion

Running an ecommerce store can be overwhelming with multiple responsibilities. However, with Shopify Flow, ecommerce entrepreneurs can unlock the power of automation and simplify their workflow. 

The robust capabilities of Flow templates empower you to break free from the restraints of manual, time-consuming tasks.

Whether streamlining order fulfillment, optimizing marketing campaigns, or enhancing customer engagement, Shopify Flow emerges as an ally, enabling you to reclaim your most valuable resource – time.

Time is money. We at Originate Web, understand this. That is why we help ecommerce businessmen to make the most out of their resources. With years of experience and an in-house team of Shopify experts, Originate Web powers ecommerce businesses to achieve their full potential.

Our long list of happy clients testify to our approach. Why not be one of them? Contact us for a wide range of Shopify development services and watch your business reach unprecedented heights.

Get in touch with one of our representatives today!